Apple provides a “religious experience”

PC Mag reports on research that shows that the use of Apple products stimulates the same centers of the brain responsible for “religious experiences” in at least one fan.

The study will be reported tonight in the UK in a BBC documentary called “Secrets of the Superbrands,” which examines the relationship between consumers and brands that shape our lives.

On a related note, “The Church of Kopimism, whose principal tenant is the right to file-share, has been formally recognized as a religious organization in Sweden.”

“For the Church of Kopimism, information is holy and copying is a sacrament,” it said in a statement. “Information holds a value, in itself and in what it contains, and the value multiplies through copying. Therefore, copying is central for the organization and its members.”

“Hopefully, this is one step towards the day when we can live out our faith without fear of persecution,” Gerson said in a statement.

Unfortunately, the recognition as a religion has no effect on the illegality of copyright infringement…Well, they can always join the Raelians…