Alcohol and creativity…science goes there!

This Science News article sounds like an episode of “mythbusters”. College in particular lead most of us to muse whether we got a little extra kick of creative energy with that bit of a buzz on, and now a study claims to confirm that men who were “tipsy” (as we used to say “had a glow going”) scored 50% higher on a word association test (thinking of a “linking word” that connected three given words, e.g. given peach, arm, and tar, giving the response ‘pit’.)

The test group was divided into two groups of 20 who were given the word test and performed comparably. Then, while watching an animated movie, one group was given enough vodka cranbery drink to reach an average of .075 BAC, just below the legal limit of intoxication (.08). They also ate a snack. The other group ate and drank nothing. Doing another test, the tipsy group completed an average of nine problems correctly averaging 11.5 sec to come up with a response, while the sober group only averaged 6 taking 15.2 secs.

I know, it was the snack, not the booze, right.

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About Paul Vebber

"If you read about something, you have learned about it. If you can teach something, you have mastered it. Designing a useful game about something however, requires developing a deep understanding of how it relates to other things."

Posted on February 12, 2012, in Cool Stuff. Bookmark the permalink. Leave a comment.

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